This is a network of clubs with a strong community and an aggressive visual style, where the goal is not just to show information, but to convey the energy of the space
Visual attraction, retention, and pure fun
Core offers are understood instantly: bonuses, free hours, registration, promotions
Each screen is not a banner but a tool with a specific purpose: to highlight a benefit, explain a mechanic, engage the user, or drive action
The task was to create visual materials and product screens that operate at the player’s pace — bright, direct, and without unnecessary cognitive load
This keeps the brand emotional while maintaining full control over content delivery
A stable grid, precise spacing, recurring patterns, controlled visual noise
Does graphics follow rules?
Product principles
Design team