Working at the intersection of fashion, digital aesthetics, and product thinking — this is the foundation behind the interface logic and visual system created for FLASENTY
Digital design explains fashion
This approach creates the atmosphere of a physical gallery: users explore the collection as if standing in front of a showroom display
We removed decorative noise and overloaded patterns, choosing architectural precision, sharp typography, and plenty of negative space
At the core of the project lies the idea of a “clean space,” where clothing becomes the main focus and the interface acts as a stylish, unobtrusive guide
This allows the brand content to be emotional while the user flow remains predictable, comfortable, and visually refined
The website structure is built on modular principles — grid-based layout, repeatable card templates, unified transition logic, and accent storytelling
— this is exactly how the website is built
Modular design
Design team